Competitive Analysis
Competitive Analysis, Linguistic
Strategic Name Positioning
Brand Strategy & Positioning
Targeting
Mission & Vision Crystallization
Name Association Development
Name-Type Strategy
Name-Form Trend Assessment
Creative Development
     Linguistic Metrics, including lexicon penetration, phonotactics,
     metrical (stress) footprint, points of articulation, acoustic footprint,
     morphemic pattern, morphemic template, semantic composition
Innovation Assessment
Global Accessibility Assessment
Usability/Sayability Assessment
Naming Architecture
Trademark Screen
Domain Name Screen
Client-Collaborative Development Process
Client Education on Name Linguistics, Name Functionality, Trend Recognition &
     Avoidance