We assess the name landscape in the industry.

We identify a strategic opportunity to carve out a new naming space.

We go first.  We name the concept and define the category.

The naming process involves strategy to identify an emergent opportunity, extensive creative work for an exceptional name that intrigues and – most importantly – people like to say, and a comprehensive process that results in a name that is available to trademark & domain name availability in a crowded arena.

An important intellectual property asset and word-of-mouth impact for your brand.