A few things to consider in choosing a name.
Everyone has a personal reaction to names. A name has important work to do. It’s not about ‘I like it’, it’s about what works and why.
Beware of … more »
A few things to consider in choosing a name.
Everyone has a personal reaction to names. A name has important work to do. It’s not about ‘I like it’, it’s about what works and why.
Beware of … more »
Poseidon Vineyards vs. Poseidon’s Vineyard. Recently I was approached with the question … more »
Pinterest. Skinput. Shutterfly. Bioneers.
These four names involve a similar type of … more »
One of the reasons I initially became a linguist was the sound of language – the phonological and phonetic play of … more »
A look at baby names give important insight into what business names really are and how they work. … more »
Everyone has a personal reaction to names. This means that, like it or not, everyone will have a reaction to your business name.
When a great name doesn’t fall from the sky … more »
Most startups look for a name with catchy sound and catchy meaning. Twitter is often mentioned as a name to emulate.
There are times when catchy sound is enough. … more »
You’re launching a hot new product. You want a name that packs the wallop of … more »
Long law firm names are often shortened when … more »
“Top 10 Worst Corporate Name Changes” #2: Xfinity
-Time.com, February 8, 2010.
Many people have asked me why the name Xfinity feels awkward – people intuitively … more »