Archives: Word power

A look at baby names give important insight into what business names really are and how they work. … more »

Everyone has a personal reaction to names.  This means that, like it or not, everyone will have a reaction to your business name.

When a great name doesn’t fall from the sky … more »

You’re launching a hot new product.  You want a name that packs the wallop of … more »

The other day I was talking with a friend in marketing who … more »