Archives: Naming practices

A few things to consider in choosing a name.

Everyone has a personal reaction to names.  A name has important work to do.  It’s not about ‘I like it’, it’s about what works and why.

Beware of … more »

Pinterest.  Skinput.  Shutterfly.  Bioneers.

These four names involve a similar type of … more »

Everyone has a personal reaction to names.  This means that, like it or not, everyone will have a reaction to your business name.

When a great name doesn’t fall from the sky … more »

Most  startups look for a name with catchy sound and catchy meaning.  Twitter is often mentioned as a name to emulate.

There are times when catchy sound is enough.  … more »

You’re launching a hot new product.  You want a name that packs the wallop of … more »

Long law firm names are often shortened when … more »

“Top 10 Worst Corporate Name Changes”  #2: Xfinity
-Time.com, February 8, 2010.

Many people have asked me why the name Xfinity feels awkward – people intuitively … more »

It’s common practice in naming to stitch together two or more … more »